Volkswagen’s clever innovations

Here’s a nice clean microsite for VW. This is what advertising should be on the web — it’s simple and interactive. Too many companies are stuck in the world of online brochures, and while there is a place for that kind of thing, it is not at the first touch point. In this site, Volkswagen took what could have been headlines and body copy, and turned it into a fun demonstration of the new features in VW cars.

Here’s the key: Treat your webvertising like TV  …  with buttons!