Hot idea

In today’s media world there are soooo many places to apply creative — from facebook to man hole covers to white panties … But it’s a beautiful thing when the media buy adds value to the creative message. And with an average bombardment of 3000 advertising messages a day, this is how you cut through the clutter!

These coffee cups and sleeves were created by New York ad agency Knarf for the Natural Resources Defense Council.

Nice work guys.