Playing with stop motion

Check out this cool little video we made during a recent metro installation. The stop motion effect is fun, but the actual ad is really really cool stuff, and apparently this type of interplay between metro diorama and floor graphic has never been done before in the DC metro system. Kudos to everyone involved from the creative and account team at SG to the media buyers at Spurrier for being innovative in the placement to CBS Outdoor for allowing us to push the envelope. But most of all, you gotta love the National Geographic Museum for approving such cool work.

The lions and Leopards exhibit will be on display at the National Geographic Museum until Oct.4th. Read more about it here!

SG Art Director, Kevin Richards, acts like he knows how to read.