Greetings from 30,000 feet!

Isn’t technology wonderful? So here I am, on a Virgin America flight (love this airline, BTW), connected to WiFi for free. Meanwhile, Matt is next to me, ever the art director, shooting great pics like this out the window and then downloading them for us to use. Meanwhile, our client is next to us playing with the latest app and Matt and I are updating various blogs and Twitter accounts. What did we do without all this?

But then that’s how it happens. Life sneaks up on you and before you know it you’re crossing the country to shoot two new ads with crazy-talented people for a fantastic client (I am purposely withholding the client’s name and company as this is some secret stuff that all will be revealed shortly - stay tuned!).

Also in a blink Matt and I are discussing the fact that the agency has evolved - again - into a content creating machine, realizing that it’s all just content. Today on the plane, we are creating content while returning from a shoot where we created more content. TV ads are content. Radio is content. Print, content. Web … well, you get the idea. It’s all content being delivered on various vehicles - today it’s TV, YouTube, Radio, microstites, Twitter, etc. But who knows what will be the content-delivery-mechanisms of tomorrow?

You know what? It doesn’t matter, it’s just content. And we are really good at creating amazing content if we do say so ourselves - and we do!

So here’s a little content for you today - a view taking off from LAX heading back to DC. Enjoy the ride.