About
You can’t be an ad agency and just make ads.
TV, Radio, and print are no longer enough for our clients. As larger agencies slowly try to restructure everything they do in order to adjust to the new media world, we spry little folks at SmithGifford are already well-equipped to develop and integrate strategies across old media, new media, and media that hasn’t been invented yet.
Whether you want to develop a Facebook app, or buy a magazine spread, it doesn’t matter. Heck, it doesn’t even matter if you don’t KNOW what you have to develop.
We can take care of that. No matter what your goals are, we’ll figure out the best ways to achieve them: on the air, at the grass root level, across platforms, in outer space, whatever. Nothing’s out of our capabilities in the ever-expanding mediaverse.
At SmithGifford, we like to get inside people’s heads.
Don’t be alarmed. We aren’t weird or anything. It’s just that we’ve found, through our travels, that it’s far easier to communicate with people when you know everything there is to know about them. So that’s what we do. We talk to people. We listen to them. We study them. We ask them questions. We generally annoy them. That way, we can come up with ads that are more likely to connect with them.
It’s not rocket science. It’s more like brain surgery.