The most rewarding campaign/TV production that I’ve been a part of was when we reconcepted a kidney transplant campaign that was originally bid per a $600k budget. Our client said he loved the idea but the budget could only be $100k max, so we got creative - went on a NJ/NYC roadtrip with our iPhones and filmed 20 patients ourselves. Their stories were beyond moving, and the campaign was also extremely effective!
One of the most rewarding experiences in my career was teaching a beginning concepting class at the Creative Circus in Atlanta. We paired up the students in teams of writers and art directors, emulating the real world. I'm proud to say that for the first time in the school's history, first-year students were honored in the annual creative competition. And it's been great seeing them flourish in agencies all over the world.
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Many years ago, my mother happened to be staying with my brother and his wife, and I happened to come by to visit, and we happened to be watching TV when one of my first big brand spots, part of a huge campaign, happened to hit the screen as though I’d planned it. We saw the spot spontaneously and simultaneously, and it was tremendously satisfying to be able to share my work without having to make a show of it.
One of my best moments in the ad biz was watching our team on hands and knees at Children’s National Hospital. We were cleaning and preparing hundreds of plastic Dr. Bears at midnight for a morning launch of one of the coolest campaigns we’ve ever been a part of. Each person cared personally about the success of the campaign far beyond what could have been expected of them.
I was scouting for a TV spot when I threw up on a client and it changed the way I see client relationships. While walking around the location, a hospital ironically enough, I started walking like a drunken sailor. My client, known for her bluntness, was the first to notice. As I emptied my stomach on her shoes, she got a wheelchair and pushed me to the ER, where I had just been scouting. She quickly got hold of the right people. And a barf bag. Any concerns about business decorum flew out the window, along with the protective shields we all carried as agency and client. It was a beautiful example of compassion and authenticity. (BTW, my diagnosis was vertigo due to nose spray. Go figure.)
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You’re known for your strategy and leadership prowess. Your you-make-it-all-look-so-easy organizational skills. You bring years of experience and lessons learned to the table but are eager to continue learning and growing. “Thinking like an owner” is something that comes naturally to you and is tremendously appreciated by your clients. You are a clear and authentic communicator and develop relationships with clients and colleagues that stand the test of time. Able to see the bigger picture, you delegate when necessary, but have never lost your attention to detail. You love to mentor up and coming members of your team and are as invested in their success as you are your own.
