A personal injury law firm wanted their marketing to rise above the fray.

So we made them sound unlike a personal injury law firm.
TV + RADIO + DIGITAL + SOCIAL

Walkup Personal Injury Law, one of California’s most prestigious firms, had been winning major financial compensation for clients for more than 60 years. Going after bigger cases meant the opportunity to help even more victims. Our strategy was to create Walkup as a brand that’s above the typical, obnoxious personal injury din, and portray Walkup as the trustworthy, thorough and strategic choice when choosing matters most. So instead of shouting, we whispered smart, compassionate and sometimes provocative truths that identified the Walkup brand. Did people hear? You bet. Within the first month of airing, web traffic and phone calls increased by 200%.

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Since the first month of launch (May 2023),
web traffic and phone calls increased by over:
200 percent
40 new clients captured within
the first two weeks
of launch