Walkup Personal Injury Law, one of California’s most prestigious firms, had been winning major financial compensation for clients for more than 60 years. Going after bigger cases meant the opportunity to help even more victims. Our strategy was to create Walkup as a brand that’s above the typical, obnoxious personal injury din, and portray Walkup as the trustworthy, thorough and strategic choice when choosing matters most. So instead of shouting, we whispered smart, compassionate and sometimes provocative truths that identified the Walkup brand. Did people hear? You bet. Within the first month of airing, web traffic and phone calls increased by 200%.